One of my most favorite Early Reviewer books yet and I had to share with everyone once I finished. I’d been eyeing Onward every time I walked into Starbucks and heard so much about it that when it showed up in my mailbox I was so excited!
Onward is the story of how Starbucks struggled up and down with change (in almost every way) and pulled out on top through perseverance and strength. In the end, the one thing Starbucks refused to give us was the core of the company, the culture and soul that the community had come to love and trust.
Delving into many factors, including the economic downturn, product testing, new/old stores, Schultz digs deep into how he kept the company he loves from succumbing to hard times and giving up.
I highly recommend this book to everyone, no matter where you work or the stage of your life. The lessons Schultz touches on work for any time and place!