Amazing book! Guy Kawasaki did an amazing job creating the world where you can “change hearts, minds and actions” but not through manipulation but through transformation.
While reading the book, I had the opportunity to sit in on a keynote speach in San Francisco by Guy Kawasaki where he discussed the steps and actions you can take to create great personal and professional interactions.
From Amazon: ” By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.”
I highly recommend this book to everyone. It’s fun and quick and very informative.