REVIEW: Unmarketing


Title: Unmarketing
Author: Scott Stratten
Finished: October 3, 2011
Pages: 256
Published: 2010
Format: First Edition

When I first heard of this book I was intrigued. I’m always looking for new and fun marketing books to give me ideas for work and life.

The first thing I read in this book was exactly what I was looking for: “Marketing is not a task. Marketing is not a department. Marketing is not a job.”

I came away with pages and pages of great information and I don’t even know where to begin but in essence this book was one of the best marketing books I’ve read in a long time. There are many ideas for your Facebook & Twitter pages, such as the 30 day Twitter challenge, the seven deadly social media sins, and how to create a Tweetathon.

If you are at all interested in marketing, for work or pleasure, run your own business, or are just curious, this book ROCKS!

*challenges: 11 in 11 reading challenge, 100+ reading challenge, monthly mixup

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Filed under Non-Fiction

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